Originally emailed to subscribers on Mon, 11 Aug 2025 14:50:49 +0000. Sharing here for those who missed it.
Professional coaches dedicated to real change.
Let’s get something out of the way…
Yes, this is marketing.
Yes, we are a business.
Yes, we’re trying to make money.
And? We’re trying to make money helping people.
Helping people who are stuck. People who are unhappy in their body. People who’ve tried everything, seen no change, and are fed up wasting their time, energy, and self-respect chasing results that never come.
We’re a small studio. Tucked away in Temple Bar.
No gimmicks. No neon signs. No Instagram ring lights.
Just some of the most qualified coaches in the country doing the work that actually matters.
We’ve got degrees in:
Sport
Science
Nutrition
Mental Health Nursing
Strength & Conditioning
Physiotherapy
Not six weeks of weekend seminars and an Instagram page full of shirtless mirror selfies.
We didn’t get into
shape and decide, “Yano what, I’ll be a coach now.” We studied. We coached. We failed. We refined. We did the reps.
We’re professionals.
And like any professional worth their salt we charge professional fees.
So no, we’re not €25 an hour. We’re not FlyFit.
We’re not shouting generic
instructions over a loudspeaker to 30 people in a warehouse while filming it for TikTok.
We don’t just care about how many calories you burn in a session…
We care about how you think.
How you eat.
How you live.
Because we’re not just trying to help you lose fat. We’re trying to help you stop hating your body and feeling
stuck in a loop that’s been ruining your confidence for years.
If that’s not worth investing in, cool. You’ve got options. Go download a free app and figure it out yourself.
But if you’re done with the BS and you want real help from real professionals who know how to get real results…
You know where we are (it’s here btw).
Give us a shout if you need help.
Bryan
Owner / Coach @ The ABS Gym
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